IRIS Fragrance is a boutique brand from Argentina specializing in handmade perfumes, each crafted to align with the nine chakras. Every fragrance is paired with a stone or crystal that resonates with its corresponding chakra, creating a sensory and spiritual experience.

The brand approached us to develop a comprehensive rebranding, aiming to refine its visual identity and enhance its perception in the market. The goal was to create a design that embodies luxury, balance, and spiritual harmony while maintaining the authenticity of its artisanal roots.

We developed a minimalist sans-serif logo and a unique monogram symbol, inspired by the pyramid structure of the chakras, to visually encapsulate the brand’s essence. The design was carefully curated to create a seamless and sophisticated aesthetic across all brand touchpoints.

In addition to traditional perfumes, IRIS offers a solid version of each fragrance, elegantly packaged in metal steel tin flat containers for a portable, tactile alternative.

Beyond the visual identity, we designed packaging for both the liquid and solid fragrances, ensuring a cohesive and elevated presentation. The packaging for the solid perfumes were carefully considered to complement the brand’s refined aesthetic while offering a functional and elegant solution for customers on the go.

The rebranding has successfully elevated IRIS Fragrance to a new level of recognition and sophistication.