A New Digital Space for Intelligent Change's E-commerce
I had the opportunity to redesign the Intelligent Change e-commerce website, with the objective of enhancing the overall user experience and optimizing conversion rates. The project focused on creating a visually refined and intuitive digital space that aligns with the brand’s minimalistic and clean aesthetic.
To achieve this, I developed a comprehensive Design System, defining a cohesive color palette, typography, and layout to ensure consistency across all pages. The website’s structure and interface were carefully designed to improve navigation, accessibility, and engagement across devices.
Following the implementation, the impact was evident: conversion rates increased, user retention improved, and overall engagement grew, demonstrating the direct correlation between thoughtful design and business growth. The result is a functional and aesthetically refined e-commerce platform that enhances usability and supports the brand’s business objectives.
